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Scott Koenig
Marketing professional with a passion for helping businesses understand how to understand their customers and reach them in the right place with the right message.
Follow-me and learn about my passion for all things marketing, health and fitness, baseball, and my family.
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Who is Scott?
- All things marketingMy name is Scott Koenig and I believe the world we live in calls for us to change the way businesses seek to understand and market to their customers. I help businesses develop new marketing opportunities and initiatives. I help them tap into, and really harness, the power of the “plugged in” socially connected consumer.
Simply put, I reach the consumer from the consumer’s point of view.
I also do other stuff. I grew up in Maryland, and I am a die hard Maryland Terrapins basketball fan. I love baseball and painfully root for my hometown Orioles. For the past nine years I have lived in Arlington, TX and have rooted for the Texas Rangers since the day I got to town (and they weren’t very good back then but I saw their potential). Through it all has been my wife of fifteen years and our four children. They are pretty much why I do what I do. When I am not hanging out with them, I’m rooting for the Terps, watching baseball, running, cycling, or off taking pictures somewhere. And yes, I have been known to multi-task any and all of those activities at the same time!
I can be reached for consulting appointments, speaking engagements, or just to chat about marketing, market research, running, baseball, or anything else.
Email me
Follow Me
Or, just pick up the phone and call me: 214-499-6991
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Posts
- Jan 29, 13
Have the rules of marketing changed or have the tools of marketing changed? Lets answer this with a baseball analogy: Major League Baseball rule 1.14 specifies the size of a baseball glove. It sates, “Each fielder, other than the first baseman or catcher, may use or wear a leather glove. The measurements covering size of … Continue reading
- May 29, 12
In addition to the market research work I do, I also teach online marketing classes for BYU-Idaho. Each week there is at least one assignment where students take the principles from the lesson and apply it to their own life. This past week the lesson was on market research. The “application” lesson was this: “The … Continue reading
- May 21, 12
Industry “experts” and “told ya so’s” are coming out of the woodwork (or least airwaves and cyberspace) declaring their rightness that Facebook is a banner ad company and banner ad companies don’t do well on Wall Street. I have one problem with this – Facebook is not a banner ad company. Facebook is, or … Continue reading
- May 18, 12
In the marketing world we talk about “points of parity” and “points of differentiation”. Sprite and Mtn. Dew are competitors in that they are both considered citrus sodas. Assume, as a consumer, you want a citrus soda. You have (in this example), two choices – and that is where the parity stops. Sprite says “Image … Continue reading
- May 11, 12
Everything I needed to learn about market research I learned from my mom. “You know what I was going to say. Why did you ask?” Did your mom ever say this to you? Mine did. My response was usually was something along the lines of, “I just wanted to make sure you didn’t change your … Continue reading
- May 02, 12
One day, in a pineapple under the sea, two friends named Sponge Bob and Patrick decide to become traveling chocolate bar salesmen. They go to the store and purchase a pile of chocolate bars, stack them in their arms, and start going door-to-door. Armed with fancy packaging and a way to protect their merchandise they … Continue reading
- Apr 28, 12
Brand reputation, shelf selection, bright colors, shiny packaging, catchy slogans, amazing prices – these are all strategies companies use to try and win customers preference at the first moment of truth. This first moment of truth is when a customer first comes in contact with the “tangible” product or service offering you want them to … Continue reading
- Apr 25, 12
My son Camden plays baseball (he’s named after Camden Yards, did you expect anything else?). He is in his last season of coach pitch Little League. It is a great league with a great group of coaches, parents, and kids. League rules “strongly discourage” teams from keeping score. At the same time after a … Continue reading
- Jan 09, 12
Wouldn’t it have been nice to have had market research around when the Myans released their calendar to the Myan community in 3372 BC? Perhaps a competing civilization could have come up with a new and better way to make a calendar – maybe even one that lasted a few hundred years longer. Maybe there … Continue reading
- Dec 12, 11
I recently conducted some focus groups for a telecommunication company among former customers of the company. In the first group we asked why they left, most initially said “price – it was too expensive”. However, when we re-framed the question to “what could XYZ company had done to keep you as a customer?” we got … Continue reading
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Tweets
- RT @HarvardBiz: To truly innovate, create pleasant surprises http://t.co/lPEogvIcAt
- Declare "death to the USP" and focus more on System 1 consumer thinking? What are implications for #mrx? #marketingpower
- @Scott_Koenig Based on social media profile, posts, tweets, and past activity
- Future of digital marketing: Walk down the street, look at your cell phone and see a list of products and services in your area based on...
- Training customer service reps to be market researchers places the emphasis on learning and emotional connections #mrx #marketingpower
- Focus groups reveal MD Cinnamon as the next big thing #mrx http://t.co/4YpmDTL5OWMay 08, 13 from web Reply, Retweet, Favorite
- Making #mrx IDI calls internationally and getting a lot of VM with the computer generated messages in foreign accents. Love it!May 08, 13 from web Reply, Retweet, Favorite
- @mattrhodes Yes, but sometimes fighting through those desires to skip run improves mental toughness and able to fight through wall at 26.2
- @irvingmarathon parking changes. Delayed start times. Seems like a bad way to kick off the inaugural event #running
- Just received an email from @ChickfilA about new menu items. My first reaction: "what research methodology did they use to develop?"#mrxApr 22, 13 from web Reply, Retweet, Favorite
- Well said - breaking news is broken! http://t.co/u7rnJs2EzoApr 22, 13 from web Reply, Retweet, Favorite
- @Scott_Koenig: Home-office being painted. Spent the day working out of the Starbucks office. #mrx #homeoffice
- Short reports: What you need to know and everything else! http://t.co/y22Ai4sdvo #mrx @Angry_MR_ClientApr 10, 13 from web Reply, Retweet, Favorite
- Welcome "home" @thejoshhamilton. "He who has never said anything they regret let him cast the first 'boo"'. @Rangers @mlb
- “@ResearchRocks: Yes, I sometimes add unplanned tasks to my to do list, just so I can have the pleasure of checking them off!” Me too!
- Have work to do today but can do it at Rangers Ballpark in Arlington just as easy as is my home. Need tickets #RangersOpeningDay #please
- You regularly venture into huge and scary unknowns that could wipe you out financially and emotionally if you fail. http://t.co/laCCK8ZhUI
- @TorchyTaco with Courtney Koenig, trailer park trash, democrats, independents, and republicans!
- @Scott_Koenig: "All great changes are preceded by chaos." Thanks @CommonSenseHeal for the insight.
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Info
- Consumer Insights and Market Research since the turn of the century http://www.consumerseyeview.comMarket Research | Dallas/Fort Worth Area, USSummary
Well, it started right around the time this whole Internet was starting to gain legs in the business world. The very first project I worked on in this area was for a business school at a prominent university that was looking to re-structure it’s graduate program. The changes they were considering required a change in some deep rooted thinking about how a traditional business school graduate program should run. The school’s administrators needed to get some folks on their side to spread the word and become champions for their cause. A media campaign was created using the tools we had back then. We didn’t call it social media back then – but that is basically what it was.
Since that time I have worked with companies large and small to help them better understand and tap into the mind, heart, and wallet of their customers.
For the past few years I have been consulting with large companies – Frito Lay, Kraft, SC Johnson, Microsoft. I’ve worked with “smaller” companies too such as Insight Communication, Bona, Space Bag, Tahitian Noni and entrepreneurial ventures like the guys at Cartable. The principles I apply work for larger companies with larger budgets and a dedicated staff focused solely on marketing and research AND the smaller companies with lessor budgets and marketing folks who wear other hats too.
Specialties: Using new media technology (and old media technology if we need to) to provide actionable marketing insights and qualitative and quantitative market research tools. Specifically: Marketing systems, qualitative and quantitative market research, coaching, consulting, and strategy.
Experience- May 2012 - PresentEngagement Manager / Principia Consulting
Develop and manage primary and secondary marketing and market research projects within the construction and building materials business focusing on product development, line extensions, and distribution strategy.
- 2004 - PresentOnline Instructor of Marketing / BYU-Idaho
I use the Internet to teach marketing classes to college students. Currently I teach for BYU-Idaho. In the past I have also taught for Western Governors University.
- Mar 2007 - Nov 2011Owner / TripleScoop Market Research
- Mar 2004 - Mar 2007Marketing Analyst / MI3 Market Intelligence
- Jun 2003 - Feb 2004Sr. Project Manager / Analyst / DSS Research
- Apr 2000 - May 2003Project Director / Kagel Research
Education- Brigham Young UniversityBA in Communication Research
- Fielding Graduate University
- University of Utah - David Eccles School of BusinessMBA in Marketing
Additional Information-
Websites:
