The Difference Maker
for
Intricate Marketing
Strategies

My Approach to Challenges

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For as long as I can remember, I've been someone who looks at a challenge and envisions multiple ways to solve it. Sometimes, it's about challenging the status quo, and other times, it's about the philosophy of thinking outside the box. Often, we get stuck because we start inside the box. To truly think outside the box, you have to begin outside of it. I don’t always start in a box; I start in a different space, allowing me to think creatively from the outset.

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There are always set rules to follow, but I'm someone who will challenge those rules and take them to the extreme. For example, during my MBA program, I was in an introductory accounting class. We had a quiz that required us to balance a balance sheet. Despite having all the inputs, I just couldn't get it to balance. As time was running out, I concluded that maybe the balance sheet wasn’t meant to balance—perhaps that was the right answer. So, I turned in the quiz, and if you know anything about accounting, you know I got it wrong.

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This experience reflects my frame of thinking. Over the years, I've matured and learned that while there are rules to follow, challenging the way things have always been done is where I can see what others can't. This perspective is what makes me the Difference Maker.